MyAppWorth
What if you charged $7.99/mo to 500 customers?
What's my app worth?
Estimated valuation
$125,820
Annual profit × 3x multiple
MRR
$3,995
ARR
$47,940
Annual Profit
$41,940
How it works
How is SaaS valuation calculated?
Multiply your annual profit by a valuation multiple. A typical range for small, bootstrapped SaaS businesses is 2x to 4x annual profit, though buyers adjust the multiple based on growth rate, churn, and market niche.
What is MRR?
MRR (Monthly Recurring Revenue) is your subscription price multiplied by your number of paying customers. It's the baseline metric most SaaS valuations start from.
What is ARR?
ARR (Annual Recurring Revenue) is simply MRR multiplied by 12. It's the number most acquirers and investors use when comparing SaaS businesses.
What's a good valuation multiple for a small SaaS?
Most micro-SaaS and bootstrapped acquisitions land between 2x and 4x annual profit. Faster-growing, lower-churn businesses in in-demand niches can command higher multiples.